Max Kassler
Researcher / UX Architect


UX Researcher
2017 - present
  • conduct research for the Services IT | UX team
  • lead moderator-led studies, do the data analyses, and present the results
  • manage a repository of collected research
  • code HTML / JS / CSS for test prototypes
  • hold monthly research readouts of my most recent work for the UX team and business stakeholders
  • co-chair a monthly 'Customer Council' meeting
Sr UX Architect
2015 - 2017
  • lead UX Architect on an enterprise hardware and software licensing management application
  • create a fully working HTML / CSS / Bootstrap / AngularJS prototype for the licensing application
  • UX architect for the online diagnostics tab on the Dell support website
  • conduct heuristic evaluations for teams that do not have the time or resources for full-time engagement of the UX team, but want the advantages of usability support
  • chair of the governance team for consistency of naming in the product selector used in support
e-MDs Director Cloud Product
2010 - 2014
  • directed the road map for the cloud based application
  • led an Agile software development process
  • managed a team of both onshore and offshore business analysts, information architects, graphic designers, product managers, and product specialists
  • completed a formal usability study and report for Meaningful Use Stage 2 certification for both the Windows and Cloud applications
  • owned the user experience for the cloud product
  • provided mock-ups in Adobe Illustrator for new features
  • reviewed and provided feedback on specifications (primarily for the offshore team)
  • provided UI support for other products at e-MDs including the iPad, iPhone and existing Windows client-server application
eLoyalty Sr UX Architect
2010 - 2010
  • led the effort to consolidate the interface design across the product line
  • provided the designs as wire frames, hi-res mock-ups, specs, and working Flex prototypes for the new monitoring interface being written in Flex
  • wrote the user guide for the current release of the new product
  • assisted with new Flex development and bug fixes
  • conducted extensive testing at the end of each sprint
Education Online UX Team Manager / Sr UX Architect
2009 - 2010
  • managed the UX team
  • elicited requirements from management and domain experts
  • provided mock-ups and design specifications to the development team
BMC Sr UX Architect
2004 - 2008
  • defined the scope of new features by meeting with customers
  • created low and high resolution prototypes
  • wrote detailed specifications for new features
  • developed a web-based library of Flex controls
  • developed a web-based icon library
  • participated in the company-wide team that defined the standard look and feel for all Rich Internet Applications (Flex), HTML, Java, and Windows applications
  • deployed surveys and analyzed results related to the development process
Autodesk Sr Usability Designer
1999 - 2004
  • designed several features in a new "skunk-works" application
  • acted as Project Manager for one release, along with my design responsibilities
  • visited customers on site to perform task and workflow analyses
  • created prototypes of new features in PowerPoint, Fireworks, and Visual Basic
  • wrote detailed requirements for two applications (an editor and a parallel free viewer)
  • wrote requirements for a flowchart application
  • participated in the bug review team
Other Experience UX Architect / IA / Usability Expert
1996 - 1999
  • The KOHL Group: conducted an expert evaluation and delivered results for an investment web site, and performed a usability audit for a vehicle tracking system
  • Persimmon: responsible for all the interface design on a new product, and created a Visual Basic prototype used by the sales team
  • Bellcore: wrote detailed interface design requirements, and wrote and delivered training materials for both in-house and on-site training
  • IBM: primary responsibility was to conduct a usability study (create the study, run participants, analyze data), and then present the results to the banking system team
The University of Memphis
  • Ph.D., Cognitive Psychology
  • M.S., General Psychology
  • B.S., Psychology